Ninety-seven percent of home buyers used the internet to search for homes, but most did not stop at a walkthrough of the interiors. They also viewed the exterior of the properties. It’s the same with commercial projects. 

A survey showed that almost 8 in 10 customers entered a new store based on its signage. This is because it sets expectations and hints at what the viewer will find inside, making it an indispensable tool for marketing. But that’s not the only benefit you stand to gain from including renders in your presentations.

Read on to understand the definition and benefits of commercial renderings for builders, interior designers, and landscapers—and you’ll understand why the 3D rendering market surpassed an impressive $3 billion in 2022.

Commercial Exterior Renderings: A Better Way To Convince Investors About Your Project

Commercial development is a risky business. It’s why investors are so hard to land. 

There is a huge investment involved, expensive loans, and few tax incentives. But anyone with a lot of skin in the real estate business can skip the uncertainty by looking at the commercial exteriors of your project design.

Here’s how it helps them decide whether or not to invest.

1. Renders Make It Easy to Spot Errors

Photorealistic commercial exterior renders help investors see what a space would look like after it’s built. It gives a bird’s eye view into the materials, lighting, shadows, and other tiny but important details, making it easier to spot errors. 

For example: 

• The layout might not be viable for the target audience.
• There may not be enough wall outlets for office workers.
• The establishment could be structured in a way that blocks natural light.

A lot can go wrong in the design process. And that’s where commercial exteriors renders can help. They allow clients to view the space from every angle. 

Realistic visuals can help investors be better informed of a property’s architectural features and can help you communicate your ideas clearly, even across borders! The true-to-life 3D quality will help investors consider whether it will serve its purpose. And if it fails to do so, they can quickly identify which modifications are required.

With renderings, changes can be quickly made to accommodate the client’s vision. If there is disagreement, it’s easy to ask your design rendering firm for extra copies to show them iterations. You can even get engineers, designers, and construction workers on the same page to eliminate the risk of costly mistakes and wow your clients with the final result.

2. It Creates a Good First Impression 

Imagine this: The sun is positioned to create an attractive scenario, shedding light on different objects to create shadows that add just the right level of realism. The clouds, vegetation, glass window reflections, and sketches of people inside cars on the road leading to your establishment bring a sense of depth. 

By having an architectural rendering firm control every aspect of the exterior, you can ensure that the narrative of the space will work well with its immediate surroundings—planned or existing, urban or rural, calm or chaotic. Outsourcing renders can allow you to focus on the cohesiveness, spaciality, structure, and layout with models that showcase different camera angles, lighting, and atmosphere to ensure the design complements the environment. 

This helps you in two ways:

• It makes clients more ready to work with you by highlighting the selling points—features and technology they can’t find elsewhere.
• It helps provide a working solution for any difficulty you may run into—such as zoning laws. Since most construction projects require permits, you can show concerned regulators your design and how it blends in with its surroundings, making approval easier. 

With new technologies and software focusing on virtual simulation and testing, renders can even show how the structure will weather natural disasters!

All in all, the first impression of your design goes beyond aesthetics. It also gets the point across regarding form and function, allowing clients to virtually look at and get a feel of the space before it’s built, significantly reducing uncertainties. 

3. Renders Focus on Safety and Security 

Photorealistic 3D visuals that show the exterior of the space—with essential elements in place—can improve the marketability of the design. But you already know that. What you don’t know is just how much impact context can have.

A good 3D presentation highlights the location and architectural features. It also demonstrates how customer-centric the design will be upon completion.

As such, it can help investors:

• Assess the overall safety of the design. You can show the structure from different directions—even show blind areas—for a comprehensive look.
• Take the design into account to gauge how it will affect the local community. After all, you want to create a vibe that tempts people to stay.
• Consider the effect of materials beyond aesthetic appeal. They can evaluate designs based on practicality—how often it would require maintenance, potential safety risks in the location, etc.—to address and eliminate issues early on.

And, if the property is intended to generate revenue through shops and other commercial activities, they can also look at the lighting and security in parking lots and garages. Since more than 1 in 10 property crimes occur in these areas, showing how your design can deter criminal activity can give investors peace of mind. 

4. It Protects Against Complaints and Loss of Revenue 

Focusing on aesthetics is a design principle that promises excellent returns. Clients appreciate beauty and accessibility, so it goes without saying that a lackluster environment can cause them to walk away. Investors can’t afford that as it increases the risk of tenants vacating their properties, drastically reducing their profits.

You can also have your renderer elevate your commercial building exteriors with color psychology. This will help determine and influence customer behavior, feelings, and emotions. Have them use red to attract attention, blue to create a serene, tranquil space, neutrals for a sophisticated look, and so on.

Work with your service provider as you try and test different color schemes until you arrive at a design that’s exactly what your investors are looking for. 

For example, in 2020, over 3 million people in Spain had some form of disability. That’s almost one-third of the country’s population! As such, the render you commission could focus on accessible ramps, entrances, and exits, clear signage for navigating the property, and keeping the main entrance door wide and unobstructed.

When you put the customer’s needs first, everything else will follow. 

5. It Gives Your Marketing Strategy a Leg To Stand On

Today’s customers are weighed down by having countless choices at their disposal. When you learn to leverage user-generated content (UGC), testimonials, and reviews to influence their buying decision, oh boy, are you in for a ride. With over 152,775 architects employed in the U.S. alone, it can be quite challenging to stand out from your competitors. But it’s not impossible.

We live in a digital-first world, where marketing is of primary importance! Embrace it with 3D online presentations. You can even go the full mile by commissioning virtual tours that allow users to see the space in all its glory without leaving their homes. They can zoom in and out to focus on specific features that grab their interest so they can get to know the proposed design.

By posting these videos and images on your social media, embedding them in your website, and publishing them in real estate publications and websites, you can attract the right investors to your business. They’ll get a look at your talent, capabilities, and creativity, giving them the push they need to sign on the dotted line.

And once you build a reputation for your excellent designs, you’ll open yourself up to even more high-paying projects!

This is why you need commercial project rendering to set yourself up for success.

Commercial Exterior Renders Are Cost-Efficient Too

Commercial renderings highlight every important aspect of your proposed design. It can be used to depict different details, allowing you to spot and fix mistakes at the design stage before the first brick is even laid down.

This convenience will require you to work with professional architectural rendering firms like Plus Render but it can pay off immensely by making your project easier to pitch, present, and sell.

Suppose they don’t like a certain element or want to add a few more features.

Whatever the case, you can easily ask your renderer to make the changes so that the end result is as close to the client’s expectations as possible. The goal is to exceed all expectations because a happy client is the cornerstone of your services. They can be the brand ambassadors that bring even more clients to your doorstep. 

Increase Your Chances of Selling Your Designs With Plus Render 

At Plus Render, we offer commercial 3D rendering services in hyper-realistic detail. While a prospective investor may like your idea, you won’t seal the deal unless they’re confident with your proposed design. 

Book a call today to understand how we can help your commercial exteriors resonate with your target audience while driving more business and sales your way.