The 3D rendering market was worth an impressive $3 billion in 2022—and it’s easy to see why. It allows you to create a visual representation of your prototype in varied applications, such as architecture. With it, it’s possible to depict spatial relationships, lighting, special features, ornamentation, and more with remarkable accuracy.

Conceptual renderings are used to communicate ideas in a way that simple sketches cannot. That’s why, when asked to choose between architectural renderings and drawings, most professionals choose the former.

Wondering why that is? Read to understand what it is, its uses, and its benefits. 

What Is a Concept Rendering? 

Conceptual renderings are a visualization process that can be used for many purposes like getting buy-in for a design, planning construction, addressing structural issues, and more.

This type of rendering comes to life once the architect has brainstormed and created 2-dimensional sketches of their proposed design. It is modeled, textured, and jazzed up with different types of lighting and other details to create a three-dimensional photorealistic presentation that is easier for clients to understand and fall in love with.

Conceptual rendering is extremely editable. Rendering firms can tweak the results according to client preferences without losing the foundational design.

Here’s the thing: While renders are accurate, materials and lighting can sometimes interact with the real-world environment in a different way than you originally designed. 

Benefits of Conceptual Renderings 

Why are conceptual renderings important? Conceptual renderings bring many benefits. Here are the most major ones:

It Helps You Think Outside the Box

One of the best things about renders is they allow designers and architects to explore their ideas. Here are some things they can play around with:

• Increasing the green cover
• Boosting the outdoor space without increasing the site’s footprint
• Making it more sustainable
• Controlling the levels of heat and light that enter the establishment

By having the freedom to experiment and see how different elements can impact the final design, it’s easier to create something functional, practical, and appealing through conceptual renderings. Architects can also see how their designs will impact the immediate surroundings like the neighborhoods where their structures will be erected.

It Provides an Easier Way To Collaborate

Designers, architects, landscapers, different construction crews, and suppliers are just some of the people who will be working on a development. Seamless communication and collaboration between all parties involved are integral to taking your vision to the next level. That’s precisely where conceptual renderings come to your aid. 

It allows you to bring your design to life even before construction. This not only ensures that everyone’s on the same page but also facilitates an exchange of ideas and perspectives. Renders allow different stakeholders to have an accurate picture of the overall design without struggling with technical blueprints and other 2D materials.

Renders Can Be Easily Outsourced

One look at a polished and realistic render and you might think that they are impossible to make without technical knowledge. While that’s true, you don’t have to create them yourself at all. 

Architectural visualization firms like Plus Render provide a suite of rendering services and know how to work with various real estate stakeholders. Whether you’re looking for an interior, exterior, or aerial render, we have the tools, knowledge, and experience to recreate them in stunningly realistic ways.

So, you don’t have to worry about getting advanced computers, expensive software, or learning how to use them. With our end-to-end services, all you have to do is brief us on your requirements and we can begin working together until you have the render you need.

Renders Can Be Used To Highlight Different Property Features

What’s the best thing about your design or the property where it’s being built? Instead of just telling your clients about them, show them in great detail. Renders allow you to showcase special aspects of your design whether it’s the lighting, the materials, or how it seamlessly blends in with the environment. 

It Allows You To Identify and Address Potential Issues

Conceptual renderings are an invaluable tool for assessing the impact of materials and structural elements. 

This helps different real estate stakeholders:

• Gauge what elements need to be fine-tuned to perfect and improve the design
• Understand how elements interact with one another and how changing them can impact the design
• Review the overall design and its details, potential issues can be addressed before construction starts to avoid costly mistakes
• Present their projects for municipal permits and approvals
• Ensure flexibility during property development

Exercising due diligence through rendered designs allows real estate professionals to create marketable and human-centered designs that focus on a variety of needs. And because every element—from layouts to textures—is depicted in crisp, clear visuals, they get to avoid costly mistakes like rework, ordering too much or too few materials, unnecessary downtime, etc.

Real Estate Professionals Can Easily Tweak Their Designs

Creating a render takes time and patience but once the basic design has been made, it’s easy to tweak, especially if you have a firm like Plus Render to do it for you. Instead of starting from scratch, we can easily change your designs any way you want. Whether you need certain interior elements or exterior features modified, it can all be done by our professionals. Just let us know what you need!

It Helps You Create Lifelike Presentations 

No matter how exciting and promising your designs are, 2D drawings are flat and not engaging. They may even require clients to study them carefully before they can be understood. 

Unlike traditional presentations, renders facilitate an immersive viewing experience where clients can see and feel how an abstract idea would come to life. Because the concept is presented in a visually relatable way, clients are not bogged down by technical jargon. This allows audiences to develop an emotional connection with the listing and a more thorough understanding of it. 

Renders Help Position You as a Tech-Savvy Professional

Renders are innovative, exciting, and engaging. When people see real estate architects using renders, it gives them an air of credibility and professionalism compared to traditional real estate professionals who are still using blueprints and 2D sketches.

Though many people don’t understand the back end of creating renders, they’re able to recognize that it takes additional effort and expense. They know that only people who are serious about their designs and clients will go the extra mile to provide an updated, modern, and convenient experience.

It Offers Great Potential for Advertising, Sales, and Marketing 

Renders allow you to sell an idea with stunning accuracy and incredible realism. Prospective clients, investors, and shareholders can experience the product before it’s even built, helping real estate professionals stand out from their competitors. 

They’re also easy to share. Renders can be posted on social media, on websites, and sent through email without spending much.

Uses of Conceptual Renderings

Conceptual rendering is an exciting tool in real estate development. It combines the best of photorealistic designs that communicate your vision in a detailed and concise manner. Whether you’re selling a house or a commercial urban shopping space, it will express your ideas and help you wow clients.

Here are some of its most popular uses:

Product Design 

Rendering is an important process in product development. It allows those involved in the design process to breathe life into their vision by creating and testing multiple prototypes to find a winner that sells.

Unlike real-world testing, which involves creating actual prototypes, this one won’t break the bank. You can change the color, texture, material—basically every design element—to evaluate the marketability of your proposed product in the early stages.

Interior Design 

Product rendering in interior design is what makes a house a home. 

Thanks to the widespread use of three-dimensional designs, your clients don’t have to restrict their ideal home aesthetic to Pinterest mood boards—not when they can see it in action with interior design rendering. Plus, they can request iterations that play around with different colors, textures, lighting, shadows, temperature, weather conditions, and even furniture placement to create a cohesive environment.

This also allows the interior designer to catch any missteps that would have otherwise been overlooked with a 2D sketch, ensuring that the end result is in line with the client’s expectations while saving time and money. 

Aerial and Exterior Design

The external design is just as important as the interior. Though there are different aspects to consider, conceptual renderings can help designers and architects brainstorm ideas to ensure that structures are durable, aesthetically pleasing, and seamlessly blend in with their surroundings.

Exterior renders depict real estate developments from the ground level, allowing professionals to view, evaluate, and fine-tune designs based on how they look from the outside. 

Meanwhile, aerial renders are a specific type of exterior render. But instead of ground-level views, it relies on a broader perspective from overhead similar to the angle you see from a plane as it nears the Earth.

Unlike exterior renders, viewers can have a better idea of how structures complement their environments, including their neighborhoods, where it’s located, surrounding land and water formations, and more.

Effectively Express Your Ideas With Plus Render 

Plus Render is a 3D architectural design firm that creates engaging and easy-to-share conceptual renderings for architecture, including aerial rendering. By outsourcing your designs to us, we can turn your ideas into stunning works of art. We pride ourselves in blurring the line between imagination and reality, thereby speeding up the decision-making process to help you realize your vision faster. 

Want to learn more about how we can help? Book a call today!